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The best real estate CRM software of 2026: Expert tested | ZDNET

An expert-tested review of top real estate CRM systems for tracking leads and managing follow-ups.

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About The best real estate CRM software of 2026: Expert tested | ZDNET

This ZDNET article provides a comprehensive review of the best real estate CRM software for 2026, based on rigorous testing and research by their experts. The guide is designed to help real estate professionals track leads, manage follow-ups, and maintain a moving sales pipeline by selecting the right system for their needs. The review highlights Follow Up Boss as the best overall choice, praising its ability to consolidate inquiries from various sources into a single system and use automation to trigger communications. The article also recommends other notable platforms, such as HubSpot for marketing-focused needs and Salesforce for large teams, offering a curated list of top options for different use cases.

Pros

  • Based on rigorous testing and research by ZDNET experts.
  • Provides clear recommendations for different needs, including best overall, best for marketing, and best for large teams.
  • Focuses on helping agents track leads, manage follow-ups, and keep their pipeline moving.

Cons

  • Recommendations may be influenced by affiliate commissions, as disclosed in the article.

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