Floify
A digital mortgage point-of-sale solution to streamline loan origination and close deals faster.
Visit websiteAbout Floify
Floify is a cloud-based point-of-sale (POS) solution designed specifically for the mortgage industry to automate and manage the loan origination process. Aimed at businesses of all sizes, from single loan officers to large enterprises, the platform offers distinct versions like the 'Broker Edition' and 'Lender Edition' to cater to different operational needs. The system provides a secure, web-based hub for borrowers to complete applications and upload necessary documentation, aiming to create a seamless, digital-first customer experience. Key benefits highlighted by the company include a significant increase in efficiency (by 84%), a reduction in the time to close a loan (by 7.5 days), and very high customer satisfaction (97.6% CSAT rating). Floify includes features such as eSign for digital signatures, integrations with pricing engines like LenderPrice, and a Mortgage Call Reports (MCR) feature to simplify NMLS compliance reporting. The platform focuses on streamlining document collection and enhancing borrower communication to improve overall productivity.
Pros
- Extremely high user ratings for ease of use (4.7/5) and customer support (4.9/5).
- Provides a seamless and intuitive initial technology experience for clients.
- Robust features for document organization and collection, a core pain point in lending.
- Offers integrations with key industry tools like pricing engines (e.g., LenderPrice).
Cons
- Some user feedback suggests potential limitations on the number of borrower options per loan.
- Homepage was inaccessible during the review period (HTTP 403), limiting access to detailed, first-party information.
- Pricing for larger teams and the 'Lender Edition' is not transparent and requires direct contact.
Pricing
Single User / Broker Edition
- • Cloud-based point-of-sale solution
- • Secure document collection
- • Borrower communication tools
- • Integrations with industry software
Lender Edition / Teams
- • All features from the single-user plan
- • Advanced functionalities for lenders
- • Customizable workflows
- • Designed for larger organizations
Reviews
We moved to Floify from a competitor and haven't looked back. Feature-rich without being bloated.
Excellent platform overall. Floify does what it promises and the pricing is fair for the value.
We moved to Floify from a competitor and haven't looked back. Feature-rich without being bloated.
Floify genuinely improved our workflow. The onboarding was smooth and the team is responsive.