Follow Up Boss
A real estate CRM focused on speed to lead, automation, and integrating with online lead sources.
Visit websiteAbout Follow Up Boss
Follow Up Boss is widely considered one of the best CRMs for real estate agents and teams that prioritize online lead generation and speed to lead. It is designed to centralize leads from various sources by integrating with Zillow Premier Agent CRM, Facebook, Google ads, and many other third-party platforms. The platform's core strengths include sophisticated lead routing, robust pipeline management, and detailed reporting. It is best suited for real estate professionals who are heavily invested in online lead generation and require powerful automation to manage their workflow. It does not include a proprietary website builder but integrates with other common real estate tools.
Pros
- Excels in speed to lead and automation.
- Integrates with numerous third-party lead generation sources like Zillow, Facebook, and Google.
- Features strong lead routing, pipeline management, and reporting.
Cons
- Does not include its own website builder.
Reviews
Finally, All Our Leads in One Place
Follow Up Boss has been a big improvement for our team's lead management. We pull in leads from Zillow, Facebook, and our website, and the smart lists ensure someone responds within minutes. The automated action plans are fantastic for nurturing colder leads without manual effort, and our conversion rate has definitely improved since we implemented it six months ago. My only minor gripe is the mobile app. It’s great for calls and quick notes, but I wish it had the full reporting and administrative features of the desktop version for when I'm on the go. Overall, it's an essential tool for any serious real estate team focused on speed to lead.
The Best Real Estate CRM for Lead Management
After juggling multiple spreadsheets and lead sources, Follow Up Boss has been a revelation for our team. It smoothly pulls in leads from Zillow, our website, and Facebook ads into one manageable pipeline. The 'Action Plans' are a lifesaver, ensuring every new inquiry gets an immediate, automated text and follow-up emails. Our speed to lead has improved dramatically. My only minor critique is that the reporting features, while good, could be more customizable. I'd love to be able to build more granular reports without exporting the data. Still, for centralizing and acting on leads quickly, it's an essential tool that has paid for itself many times over.