Sierra Interactive
A real estate CRM with behavior-based marketing, an AI assistant, and an integrated IDX website.
Visit websiteAbout Sierra Interactive
Sierra Interactive stands out as a real estate CRM for its behavior-based marketing and lead-nurturing automations. The platform's automated marketing campaigns combine text messages, ringless voicemail drops, and emails that trigger automatically based on each lead’s behavior on the integrated IDX website. Lead nurturing automations include Lead Engage, a sophisticated AI-powered text messaging assistant that qualifies, nurtures, and engages leads 24/7. Trained on top-performing nurturing scripts, Lead Engage’s AI can nurture and re-engage prospects for up to 12 months, making it ideal for teams with high lead volume and large databases. An integrated auto dialer and advanced lead routing and reporting tools are also included.
Pros
- Features behavior-based marketing automations.
- Includes an AI-powered text messaging assistant (Lead Engage) for 24/7 lead nurturing.
- Can nurture and re-engage prospects for up to 12 months.
- Comes with an integrated IDX website.
- Offers an integrated auto dialer, lead routing, and reporting tools for teams.
Reviews
A True Powerhouse for Lead Nurturing
We've been using Sierra for about eight months, and it's completely changed our follow-up game. The integration between the IDX site and the CRM is smooth. I love that I can see exactly what properties a lead is viewing and have automated campaigns trigger based on that behavior. The AI text assistant, Lead Engage, is surprisingly effective at qualifying new leads, which saves my team hours each week. The only minor drawback is the initial setup. Building out the more complex, multi-step action plans has a bit of a learning curve. A more visual, drag-and-drop style editor for those would be a fantastic improvement. Still, once you have it dialed in, it's an incredibly powerful system.